Jim Beam

A family success story depicted on the clear label: it charts the generations of the Beam family beginning with Jacob Beam through David Beam, David M. Beam, James B. Beam, T. Jeremiah Beam, Booker Noe and Fred Noe . “It is both an honor and a great responsibility to have your own portrait on the Jim Beam labels. My father and all of my ancestors worked very hard for our bourbon and our family tradition. As a representative of the current generation, I carry on every day the tradition they created,” said Fred Noe, seventh generation of the Beam family.